Marketing has evolved tremendously over the years, driven by the innovation and creativity of remarkable individuals who have left an indelible mark on the industry. From the advent of mass print media to the rise of digital and social media, these marketers have pioneered new strategies and approaches that continue to influence modern practices. While there are several notable marketers both dead and alive and these marketers produced incredible works, my choice does not discount the work they have done. Here, we celebrate the 15
greatest marketers of all time, exploring their biographies, significant contributions, and lasting legacies.